In today’s modern society, people have become more and more aware of what they put in their mouths and how they prepare their food. Some may feel they need to keep a close eye on their health, others want to lose weight, but for many people their religion is particularly important when it comes to the production and manufacturing of food. Certain religions have dietary requirements when it comes to preparing food on a commercial level and it is very important that business owners take note of this. In fact, it is crucial for their survival on the market and their share in the food industry. Here are a few reasons why.
It is essential for the religious requirements of your consumers
Even when your products are already koshercertified it is important to remember that consumers are looking on the product packaging that indicate that, not on your website or the display wall at your production facility. If your food has been certified as Kosher or Hallal or has been certified according to any other religious law, then you should put that on the product that you sell. This lets people of different religions know that they can shop at your store or eat at your restaurant in safety, without having to worry about contravening any of their own belief systems. See it as a marker of safety, if you will.
If you still in the research for certification but not sure of what kosher certification would cost, try to ask for a quote, most food certification agency will provide you with a free price quote.
It is crucial to the survival of your business
It is true that diversity in religions should be respected on all levels and this goes for commercial levels too. You need to label the food that you sell appropriately in order to ensure the return of customers as well as the gain of new customers. This is especially important if you are based in an area where there is a large Jewish or Islam community present. Your bread and butter literally depend on the way you have prepared these meals, so take note!
It is essential to show religious diversity
We live in a vibrant world where people of different religions and cultures interact with each other on a daily basis. When you put the food certification on your food or product, you are showing your customers that you take their beliefs systems into account even if you might not share their ideals. This is a sure fire way to bring more customers to your store and in turn create a better revenue in the long run. People love supporting people who support others in their turn.
It harvests mutual respect in the community
The old saying goes that food has a magical power of bringing people together – people from different walks of life. By showing that you have taken into account the diversity of your target group, you will show that you are harvesting a respectful atmosphere in your business life. Not only will this have a big impact on your customers, but it will also show the wider religious community that you take their dietary requirements into account. Labelling food and indicating how it has been prepared won’t cost you as much as you think, but it will deliver even more than you can imagine.